Mastering Entrepreneurship: The South African Perspective

Entrepreneurship is not for sissies! It’s not for those who crave the stability of formal employment and the 9-5 of a normal working lifestyle. It’s for those who dare to dream; who are not afraid to take a chance; those who are in it to win it.

As unemployment rates continue to escalate, graduates cannot find a job and skilled workers with many years of experience find themselves excluded from formal employment, entrepreneurs are stimulating economic growth by implementing innovative technologies, products and services. For every famous entrepreneur who has made it big, there are thousands of others who have failed or who are struggling to survive. Often, this has nothing to do with the creativity of ideas or the gaps that exist in the market: it is all about SUSTAINABILITY. If you cannot sustain your own business through good times, bad times and even junk times, then you cannot ultimately succeed.

Mastering Entrepreneurship offers you the KEY TO SUSTAINING YOUR OWN BUSINESS. In this book you will learn:

– How to develop a roadmap for your business

– How to market yourself and your company

– How to attract reliable investors and secure finance

– Why managing cash flow is the lifeblood of a sustainable business

– How to survive tough financial times

For the Kindle ebook edition on Amazon, click here.