Mastering Entrepreneurship: The South African Perspective

Written by multi award-winning entrepreneur Ismail Hassen, this book offers practical solutions for entrepreneurs that are achievable, sustainable and effective. Whether you are just starting out on your own business journey, or you are have already embarked on the exhilarating roller-coaster ride that is entrepreneurship, reading this book will change your life and your mindset and help you reach and enjoy the business success you deserve.

R199.00

15 in stock

Book Details

Weight 150 g
Dimensions 127 x 203 x 1.5 cm

About The Author

Ismail Hassen

Ismail Hassen

Ismail Hassen is a multiple-award winning South African business man who taught himself to master the art of entrepreneurship. Growing up in a northern area of Port Elizabeth, he took on temporary work after school where he assisted his parents. From humble beginnings, he has gone on to run many successful business ventures in the fields of engineering, manufacturing, agriculture, IT, construction, business consulting and enterprise development. Today, he is co-CE0 of HH Technologies, a turnkey solution company focusing on the civil, mechanical and business investment sector.

Ismail, who is 37 years old, has a bachelor’s degree in mechanical engineering and a masters’ degree in business administration. He is no stranger to the spot-light, having won several business awards including the Transnet/SABS Moving Ideas, the industry sector Small, Medium and Micro-sized Enterprises (SMME) Award from the Africa Growth Institute, along with that body’s SMME of the Year award. He has also won several high-profile business competitions, including Rise Mzanzi reality entrepreneurial show for the pledge of a R10 million investment, and Dragons’ Den SA, where he won a pledged investment of R5 million. With his experience in navigating the local regulatory frame work, Ismail has also been instrumental in helping international businesses entering South Africa to implement the correct procedures for government policy and best business principles.

Ismail is an internationally-recognised inspirational role model who focuses on providing aspiring entrepreneurs who have started a business, or who are planning to start a business, with the skills, opportunities and inspiration they need to succeed. Through his work, he is actively involved with helping young entrepreneurs grow and develop, and mentors several emerging SMMEs.

Entrepreneurship is not for sissies! It’s not for those who crave the stability of formal employment and the 9-5 of a normal working lifestyle. It’s for those who dare to dream; who are not afraid to take a chance; those who are in it to win it.

As unemployment rates continue to escalate, graduates cannot find a job and skilled workers with many years of experience find themselves excluded from formal employment, entrepreneurs are stimulating economic growth by
implementing innovative technologies, products and services. For every famous entrepreneur who has made it big, there are thousands of others who have failed or who are struggling to survive. Often, this has nothing to do with the creativity of ideas or the gaps that exist in the market: it is all about SUSTAINABILITY. If you cannot sustain your own business through good times, bad times and even junk times, then you cannot ultimately succeed.
Mastering Entrepreneurship offers you the KEY TO SUSTAINING YOUR OWN BUSINESS. In this book you will learn:
– How to develop a roadmap for your business
– How to market yourself and your company
– How to attract reliable investors and secure finance
– Why managing cashflow is the lifeblood of a sustainable business
– How to survive tough financial times

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