Building a reputation is all about consistency. Whether you are being unfailingly consistent or consistently unpredictable, you are in the process of building a reputation for yourself. A consistently positive stakeholder experience builds reliability, which builds trust, and ultimately establishes a strong and positive reputation.
It is important to have the right building blocks in place to build a solid reputation. This book will guide you on how to build your organisation’s reputation so that you can be the business that people want to do business with.
From an academic and experiential point of view, Regine le Roux is best placed to help you identify and formulate solutions that work. This book is her step-by-step guide to building, managing, growing and maintaining a corporate reputation that reflects a company’s true values and ethics. It focuses on ten dimensions that have considerable impact on reputation, such as strategic intent, operational governance, human and operational capital, strategic alliances, social responsibility, value offering, business results and the glue that ties it all together, corporate dialogue.
It’s not all theory – Reputation Matters is distinctly South African. It speaks directly to businesses operating in our challenging South African context, giving real-life examples and solutions that resonate with every South African business person’s experience.
About the Author
Regine is a corporate reputation specialist. She completed her Communication Management Honours degree Cum Laude at the University of Pretoria in 2001, and completed her MCom within a year.Regine founded Reputation Matters in 2005 and hand picks and manages several teams that implement communication strategies.
She has gained much practical experience through several Communication, Change and Marketing Strategies compiled for clients in both the private and public domains. Regine developed the Repudometer®, which is one of the first tools that has been developed to measure organisational reputation.
Regine was the 2015/2016 Chairperson for the Western Cape Public Relations Institute of Southern Africa (PRISA) Committee, and was on the Board of the Rotary Club of Newlands, responsible for Public Image, and also chaired Rotary International’s Public Image for District 9350.