Many authors assume that when a book is uploaded for sale in an online store, the book starts selling on its own. This couldn’t be further from the truth. As a self-published author, you are responsible for some of the functions that would normally be handled by a traditional publisher, one of which is marketing. Once in the store, it is up to you to let potential customers know about the book and to drive the book’s sales. Think of your book as a product. Now, think of other products in the market. When you walk into a supermarket you...
Distribution vs marketing and the author’s role in driving sales
