Marketing & Distribution

Distribution vs marketing and the author’s role in driving sales

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Many authors assume that when a book is uploaded for sale in an online store, the book starts selling on its own. This couldn’t be further from the truth. As a self-published author, you are responsible for some of the functions that would normally be handled by a traditional publisher, one of which is marketing. Once in the store, it is up to you to let potential customers know about the book and to drive the book’s sales. Think of your book as a product. Now, think of other products in the market. When you walk into a supermarket you...

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Book awards: Can they boost your bottom line?

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One of the best ways to gain recognition and credibility as an author – and possibly one of the most underutilised marketing tools – is by winning a book award. Book buyers, the media and the book trade are more willing to support and push award-winning authors. Easier said than done. Many competitions have an entry fee, so authors need to choose their competitions carefully, unless they have a lot of money to blow. And to win an award, you actually have to WIN – which means beating a bunch of other people with the same hopes and dreams –...

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Boost sales with discount coupon codes

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Everybody likes getting a good deal and book buyers are no different. If your sales have been dwindling, consider offering a promotional discount of 15%–20% off the normal price – or even more if you can afford it. Online promotional discounts are usually activated through the use of “coupon codes”. Very simply, a coupon code is a code that a seller gives to a buyer that the buyer can use when checking out of an online store, just before making payment. When the buyer inserts the code, the discount is deducted. Discount coupons are a great way to reconnect with...

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