Articles

Bob de la Motte wins an Old Mutual Spirit of Comrades Award

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Quickfox Publishing author Bob de la Motte was one of three recipients to win the Old Mutual Spirit of Comrades Award held on Saturday 13th October 2018 in Durban. Matshelane Mamabolo, Sports Editor for Independent Newspapers, Gauteng, writes: "De La Motte's name will immediately ring a bell given his illustrious history in the Ultimate Human Race. His battles with Bruce Fordyce are legendary, De La Motte having finished runner-up three times to the Comrades King. The man who has since left the country to go and live in Australia was last night lauded for his book "Runaway Comrade", which highlights the...

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Through the Eyes of an African Chef wins “Best in the World”

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Head chef at Africa Meets Europe Cuisine and self-published author Nompumelelo Mqwebu has bagged the “Best in the World” award for Through the Eyes of an African Chef at the prestigious 2018 Gourmand Cookbook Awards. With entries from 205 countries, these annual awards have been likened to the Oscars of the recipe-book world, and bring together chefs, writers, publishers and journalists from across the globe to celebrate the best publications the industry has to offer. To celebrate this momentous achievement, Publisher.co.za is offering buyers a R100 discount on Through the Eyes of an African Chef, so be sure to get...

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“Thabo, the Space Dude: Last Days on Earth” blasts off

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Our newest release on Publisher.co.za  - Thabo, the Space Dude  - has seen some exceptional opening-week sales, with author Lori-Ann Preston having to undertake a second print run mere weeks after her self-published adventure for tweens was released. In this charming book, Thabo’s parents announce to him that the family is moving … to Mars. Through a series of logbook entries, Thabo chronicles his last days on Earth as he struggles to process the news and prepare himself for the sad goodbyes and the new adventure that awaits. His logbook entries are complemented by comic-strip style illustrations by Lindsey Cumming,...

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Distribution vs marketing and the author’s role in driving sales

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Many authors assume that when a book is uploaded for sale in an online store, the book starts selling on its own. This couldn’t be further from the truth. As a self-published author, you are responsible for some of the functions that would normally be handled by a traditional publisher, one of which is marketing. Once in the store, it is up to you to let potential customers know about the book and to drive the book’s sales. Think of your book as a product. Now, think of other products in the market. When you walk into a supermarket you...

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Book awards: Can they boost your bottom line?

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One of the best ways to gain recognition and credibility as an author – and possibly one of the most underutilised marketing tools – is by winning a book award. Book buyers, the media and the book trade are more willing to support and push award-winning authors. Easier said than done. Many competitions have an entry fee, so authors need to choose their competitions carefully, unless they have a lot of money to blow. And to win an award, you actually have to WIN – which means beating a bunch of other people with the same hopes and dreams –...

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Boost sales with discount coupon codes

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Everybody likes getting a good deal and book buyers are no different. If your sales have been dwindling, consider offering a promotional discount of 15%–20% off the normal price – or even more if you can afford it. Online promotional discounts are usually activated through the use of “coupon codes”. Very simply, a coupon code is a code that a seller gives to a buyer that the buyer can use when checking out of an online store, just before making payment. When the buyer inserts the code, the discount is deducted. Discount coupons are a great way to reconnect with...

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The importance of quality

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Building customer trust As an indie bookstore, Publisher.co.za prides itself on empowering all self-published authors by offering them an easy platform through which to sell their work and by eliminating the hoop-jumping so typical of the distribution chain. We are equally committed to building customer trust by protecting book buyers against poor quality products. So how do we do this? How do we make it easy for authors to sell and safe for customers to buy? Simple. We’ve introduced a quality rating system to guide customers in their book-buying choices. If a title in our store features the “Quality Assured”...

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You have a book, so start making money

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As a self-published author, you’ve no doubt experienced how difficult it is to get your book into bookstores and the mainstream distribution chain. You are probably also lamenting the measly 30% of retail that you’re earning on sales. That’s right – just 30%! If you invested in professional production and printing, it’s unlikely you’re making any money going the bookstore route unless you printed a few thousand copies. And authors who opted for short-run digital printing are probably barely covering their printing costs, let alone their production expenses. If you can relate to this scenario, you’re not alone – it’s...

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