Publisher resources

Book awards: Can they boost your bottom line?


One of the best ways to gain recognition and credibility as an author – and possibly one of the most underutilised marketing tools – is by winning a book award. Book buyers, the media and the book trade are more willing to support and push award-winning authors. Easier said than done. Many competitions have an entry fee, so authors need to choose their competitions carefully, unless they have a lot of money to blow. And to win an award, you actually have to WIN – which means beating a bunch of other people with the same hopes and dreams –...

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