Marketing Planning for Auto Retailers
Author: Des Bramwell
About the Book
“Marketing Planning for Auto Retailers” is a highly informative, practical, down to earth 180 page book aimed at helping vehicle Sales Managers (and Dealer Principals) with their marketing plans.
I wrote this book because many Sales Managers and Dealer Principals I have known often struggled to put meaningful marketing plans to paper. It is true that marketing textbooks tend to be too “academic” and not relevant to typical car dealerships, especially those that don’t enjoy the luxury of a “Marketing Department”.
This book is in comic book format because I know that most dealer people don’t have much time to wade through thick, jargon-laden textbooks. This is an easy to follow one-hour read, and is suitable for both experienced and inexperienced Sales Managers, Dealer Principals and all “students of the game” that aim high.
The book has a full colour cover with B&W images and is divided into 4 sections:
Introduction to marketing planning (What it is, it’s role, and why it is so important-25 pages)
The spadework (Tips on things to do and think about before starting a marketing plan-75 pages)
Essentials of great marketing plans (Tips on components that should always be included-56 pages)
Marketing plan layout (The main headings and recommended contents-16 pages)
To view the first 20 pages of Marketing Planning for Auto Retailers and to find out a little more about Des, visit his website www.desbramwellpublications.co.za
About the author
Des Bramwell was born in Luderitz Namibia and was educated at Dale College King William’s Town and Rhodes University Grahamstown, South Africa.
He is now retired after spending most of his working life in the motor industry in South Africa- for 20 years at Ford Motor Company and 20 years at Delta Motor Corporation (General Motors). In those 40 years he was never positioned far from Dealers. This was where he made many good friends and learnt a lot from loads of really talented Dealer Principals, Sales Managers and Salespersons.
His experience at Ford included management positions in Merchandising, Regional Sales and Car Marketing. At Delta Motor Corporation / General Motors he held various positions including Dealer Development Manager and National Vehicle Sales Manager.
Des now lives in Cape Town